“Tourism has been doing the heavy lifting in terms of selling Australia to the world. There needs to be a co-ordinated, integrated approach which will see the marketing efforts of all Australian businesses, artists, musicians, actors, sportspeople, designers and more, leverage off each other, under a unified Australian brand.”
Mr Brown said the forum had been working on the proposal for an Australian brand for a couple of years: “We have spoken to the Prime Minister informally, and we intend to go back within a short while with the proposal.”
Let me make a suggestion. How about Australia with an Australian as our head of state, instead of Queen Elizabeth II, and how about a flag that is a little more distinctive than a British Flag in the blue twilight sky with a few bright stars next to it, “Britain by night”. It’s meant to be grand, not bland.